PosterGarden ups the design ante

There is good design, and then there is blow-your-mind design.

By partnering with the Portland design firm Inkwell Creative for all of its internal and external graphic design services, PosterGarden has taken the design element of its portable displays to an entirely new level.

“To support our growing sales efforts, we really felt that we needed to step up our graphic design offerings,” said
Travis Rigby, CEO of PosterGarden. “For us, Inkwell not only has a real familiarity with our products and customer base, but an exceptional pool of talent and ability to help clients see the value of great design in marketing.”

Headquartered just blocks away from PosterGarden in Portland, Inkwell Creative specializes in design, branding,marketing and related consulting. The firm will work closely with PosterGarden and its integrated systems for all design-related projects, including customer art and graphics. Internal design and other processes will also run through Inkwell in a true partnership with PosterGarden.

“Partnering with PosterGarden is an exciting move for our agency,” said Connie Orson, Director of New Business
Development at Inkwell. “Not only do we get to strengthen our relationship with PosterGarden, but we’ll also expose their clients to the benefits of striking design to help attract the right business.”

Rigby said both PosterGarden and Inkwell will benefit from the new partnership, but the biggest benefactors will be PosterGarden customers.

“By giving our customers access to a professional design firm with multiple talented graphic artists, they’ll be much happier with their own graphics and thereby happier with the printing and products we provide them,” he said.
“We see this enhanced level of service as a boon to our growing business and a win for our customers, who are always looking for the most attractive and attention-grabbing portable displays they can find. We think they’ll be
thrilled with the new process and the fantastic work of our partners at Inkwell.”

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  Posted on August 05, 2011 at 01:36 AM

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