For more than 35 years now, Peter LoCascio and his Trade Show Consultants has been helping companies make the most of their trade show experiences.
Now an Oregonian, LoCascio grew up in New York working with his father at Exhibit Craft. He went on to manage 40 trade shows a year for Olivetti Underwood before switching to the client side of the business and working for the likes of UNIVAC and Memorex.
Exhibit Edge recently had a great interview with LoCascio that includes some helpful tips and insight on how to really capitalize on everything the modern trade show has to offer.
It’s a good — and helpful — read.

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Posted on August 05, 2011 at 01:35 AM